Roy Humphrey
A luxury automotive showroom crafted with precision, care and complete end to end delivery.
Size
10,000 Sq/ft
Location
Eye
Project Type
Design & Build
Industry
Logistics & Industrial
Challenge
The Roy Humphrey Group needed a purpose‑built showroom for their Prestige Car division — a space worthy of showcasing high‑specification models.
Process
Zentura partnered closely with the management team to develop the design, visualise the concept and deliver the full interior build.
Outcome
A striking, high‑end showroom that elevates the customer experience and reflects the quality of the vehicles on display.
Built on collaboration
The project began with a close partnership between Zentura and the Roy Humphrey Group team. The building’s geometry and structural constraints meant the layout needed to be carefully planned from the outset.
Zentura produced initial 2D concepts to explore spatial options, followed by 3D sketches and CGI visuals to help the client fully understand how the showroom would look and feel.
This collaborative approach ensured every detail — from circulation routes to sightlines — was aligned with the client’s operational needs and brand expectations.
Designed for impact
The design blended luxury, precision and functionality to create a space that complemented the prestige vehicles on display. Solid and glazed partitions, full‑height timber doorsets and a bespoke steel staircase set the architectural tone. The first‑floor gallery was left exposed for a sense of openness, softened with suspended acoustic rafts to control reverberation.
High‑quality finishes — porcelain tiles, timber detailing, premium carpets and soft seating — created a refined customer experience. A circular reception desk, tailored to the building’s geometry, became a standout feature that anchored the space.
Delivered with craftsmanship
Once the shell was complete, Zentura delivered the full interior fit out, managing every detail from joinery and glazing to ceilings, flooring and washrooms. Fire‑rated ceilings were installed to meet regulations, while the gallery ceiling remained exposed to enhance the sense of scale. New washrooms, a client suite teapoint and high‑quality furniture completed the environment.
The result was a seamless, high‑specification build that matched the ambition of the design and provided a showroom environment both teams could be proud of.
The Experience
What better looks like
This project was about making work better. Not grander. Not glossier. Just better.
Better for customers: with a showroom that feels refined, immersive and memorable.
Better for brand: with a space that reflects the quality of the vehicles on display.
Better for operations: with a layout designed around flow, visibility and client experience.
And better for business: because a premium environment elevates every interaction.
