Arrow Group
A brand new showroom, shell and core to Cat B, designed to launch a new era for a furniture business with something to say.
Size
2,000 sq ft
Location
London, EC1
Project Type
Cat A & Cat B Fit Out
Industry
Professional Services
Challenge
Arrow had outgrown a showroom of ten years. With a new range launching, they needed a space that could hold its own in Clerkenwell and house multiple brands under one roof.
Process
Shell and core to Cat B across three levels, coordinating Arrow and four sub-tenants, with a facade negotiated directly with the landlord to maximise street presence.
Outcome
A destination showroom that offsets its own costs through sub-letting and gives visitors more reason to come than any single supplier could offer alone.
Building a showroom that works for everyone in it
Arrow's brief wasn't straightforward. A showroom with multiple occupants, multiple brands and a space that needed to work for all of them without any one brand dominating, and without the space feeling disjointed.
The solution was a neutral palette: considered, flexible, designed to recede when needed and let the products do the talking. That flexibility is baked in as Arrow's furniture range evolves, the space evolves with it. No need for a refit every time the collection changes.
Shell to finished across two levels on time and on site
The building presented real challenges: three different levels, shell and core condition, a listed facade and a tight Clerkenwell street. Zentura managed the Cat A scope in negotiation with the landlord, handling M&E, the staircase installation and raised flooring before the Cat B fit out began.
Deliveries, trades and phasing were all managed to avoid disrupting Arrow's ongoing business operations. The result is a space that opened on time, fully fitted across every level, with sub-tenant areas complete and operational from day one.
Four brands. One address. No compromises.
Coordinating four sub-tenants each with their own spatial requirements, brand identity and customer expectations inside a single showroom is not a straightforward design brief. The risk is a space that feels fragmented, where no zone works properly and no brand lands cleanly.
The neutral palette and careful zoning prevented that. Each occupant has a defined presence without competing with the others. Visitors move through a coherent space, not a collection of unrelated stands.
The Experience
A destination, not just a showroom
What makes the Arrow showroom work isn't just the fit out it's the idea behind it. A single address where specifiers, designers and dealers can explore furniture, talk to acoustic specialists, grab a coffee and see how different products work together in a real environment. That's a more compelling offer than any individual supplier could put in front of a client alone.
Zentura's job was to create the space that made that idea possible.
